Sask. government considers rebranding Crown corporation logos

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Posted On:
Jul 19, 2021

Sask. government considers rebranding Crown corporation logos

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The Government of Saskatchewan is considering rebranding the logos associated with its Crown corporations.

Crown corporation logos are familiar symbols to Saskatchewan residents. The signs have been around for decades. The government is considering new corporate colours and logos for the Crowns. In a

“If there is an opportunity to strengthen and align those services through branding we would consider moving forward with such an initiative,” the government said in a written statement

The changes could mean spending millions of dollars replacing signs and applying new decals to trucks.

The NDP opposition believes this would be a waste of money.

“That’s not where we should be spending Crown money right now. We’ve got blackouts over and over again. We need to change to more renewable energy. We need accessible high-quality internet,” NDP leader Rya Meili said.

Eight years ago, the provincial government rebranded, shedding the familiar wheat sheaf for a rectangle which is the shape of the province on the map. It chose green and yellow as the colours, which match the Saskatchewan flag. The NDP said it also matches the colours of the Saskatchewan Party.

“They rebranded all the province’s logos to look like their party’s logo. They stole our province’s name for their party,” Meili said.

The government said rebranding is at the exploratory stage and that if rebranding proceeds, it would be structured in a way that minimizes cost.

CURRENT WEATHER

REGINA, SK, CANADA

Friday Jan 23, 2026 4:15 pm

-28℃

FEELS LIKE -34℃

FEW CLOUDS

VISIBILITY: 10.0 KM

WIND DIRECTION: SW

HUMIDITY: 66%

WIND SPEED: 6 KM/H

UV INDEX: 0

WIND GUST: 0 KM/H

WEATHER CONDITIONS FOR THE NEXT 8 HRS

	4 pm
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WIND: SW 4 KM/H GUSTING TO 5 KM/H

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WIND: SSE 10 KM/H GUSTING TO 9 KM/H

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WIND: SSE 10 KM/H GUSTING TO 9 KM/H

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WIND: SE 10 KM/H GUSTING TO 8 KM/H

THE SEVEN DAY FORCAST

	TODAY
	HIGH OF -28 ℃ LOW OF -35 ℃
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	HIGH OF -21 ℃ LOW OF -33 ℃
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	HIGH OF -23 ℃ LOW OF -35 ℃
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	HIGH OF -16 ℃ LOW OF -22 ℃
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	HIGH OF -14 ℃ LOW OF -21 ℃
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	HIGH OF -11 ℃ LOW OF -17 ℃
LIGHT SNOW

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	HIGH OF -15 ℃ LOW OF -20 ℃
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		COLD WARNING	ISSUED BY: ENVIRONMENT CANADA START DATE: FRIDAY JAN 23, 2026 3:15 PM END DATE: SATURDAY JAN 24, 2026 7:26 AM
		A MULTI-DAY EPISODE OF VERY COLD WIND CHILLS IS EXPECTED. HAZARD: WIND CHILL VALUES OF -40 TO -45. LOCATION: SOUTHERN SASKATCHEWAN TIMING: ONGOING INTO THE WEEKEND REMARKS: A COLD AND WINDY AIR MASS HAS MOVED INTO SASKATCHEWAN, BRINGING FALLING TEMPERATURES AND WIND CHILL VALUES DROPPING INTO THE -40 TO -45 RANGE. WIND CHILL VALUES MAY IMPROVE SLIGHTLY DURING DAYTIME HOURS, BUT ARE EXPECTED TO DROP BACK BELOW -40 EACH NIGHT FOR THE NEXT SEVERAL NIGHTS. EXTREME COLD PUTS EVERYONE AT RISK. PLEASE CONTINUE TO MONITOR ALERTS AND FORECASTS ISSUED BY ENVIRONMENT CANADA. TO REPORT SEVERE WEATHER, SEND AN EMAIL TO SKSTORM@EC.GC.CA, CALL 1-800-239-0484 OR POST REPORTS ON X USING #SKSTORM. FOR MORE INFORMATION ABOUT THE ALERTING PROGRAM, PLEASE VISIT: HTTPS://WWW.CANADA.CA/EN/SERVICES/ENVIRONMENT/WEATHER/SEVEREWEATHER/WEATHER-ALERTS/COLOUR-CODED-ALERTS.


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