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Jul 19, 2021		 Sask. government considers rebranding Crown corporation logos

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The Government of Saskatchewan is considering rebranding the logos associated with its Crown corporations.

Crown corporation logos are familiar symbols to Saskatchewan residents. The signs have been around for decades. The government is considering new corporate colours and logos for the Crowns. In a

“If there is an opportunity to strengthen and align those services through branding we would consider moving forward with such an initiative,” the government said in a written statement

The changes could mean spending millions of dollars replacing signs and applying new decals to trucks.

The NDP opposition believes this would be a waste of money.

“That’s not where we should be spending Crown money right now. We’ve got blackouts over and over again. We need to change to more renewable energy. We need accessible high-quality internet,” NDP leader Rya Meili said.

Eight years ago, the provincial government rebranded, shedding the familiar wheat sheaf for a rectangle which is the shape of the province on the map. It chose green and yellow as the colours, which match the Saskatchewan flag. The NDP said it also matches the colours of the Saskatchewan Party.

“They rebranded all the province’s logos to look like their party’s logo. They stole our province’s name for their party,” Meili said.

The government said rebranding is at the exploratory stage and that if rebranding proceeds, it would be structured in a way that minimizes cost.


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CURRENT WEATHER
REGINA, SK, CANADA
Wednesday Dec 17, 2025 1:00 am
-8℃
FEELS LIKE -15℃
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VISIBILITY: 10.0 KM WIND DIRECTION: SE
HUMIDITY: 86% WIND SPEED: 19 KM/H
UV INDEX: 0 WIND GUST: 0 KM/H
   
WEATHER CONDITIONS FOR THE NEXT 8 HRS
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GUSTING TO 33 KM/H
 
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TODAY
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THURSDAY
HIGH OF -15 ℃
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END DATE: WEDNESDAY DEC 17, 2025 12:40 PM		    
   
BLIZZARD CONDITIONS WITH GUSTY WINDS AND VISIBILITY FREQUENTLY NEAR ZERO IN SNOW AND BLOWING SNOW ARE EXPECTED. LOCATIONS: PORTIONS OF SOUTHERN SASKATCHEWAN, INCLUDING THE YELLOWHEAD AND TRANS-CANADA HIGHWAY CORRIDOR. TOTAL SNOWFALL: 10 TO 20 CM, WITH LOCALLY HIGHER AMOUNTS POSSIBLE. MAXIMUM WIND GUSTS: NORTH TO NORTHEASTERLY 70 TO 90 KM/H. TIME SPAN: WEDNESDAY MORNING THROUGH WEDNESDAY NIGHT. SIMILAR STORMS IN THE PAST HAVE CAUSED: - SCHOOL CLOSURES AND CANCELLATIONS OF SCHEDULED ACTIVITIES - ADVERSE DRIVING CONDITIONS AND POSSIBLE ROAD CLOSURES - SCATTERED UTILITY OUTAGES REMARKS: A STRONG ALBERTA CLIPPER WILL BRING HEAVY SNOW AND STRONG, GUSTY WINDS LEADING TO BLIZZARD CONDITIONS OVER PORTIONS OF SOUTHERN SASKATCHEWAN BEGINNING WEDNESDAY MORNING. THERE IS ALSO A RISK OF FREEZING RAIN THROUGHOUT THE DAY ON WEDNESDAY EXTENDING FROM LEADER AND KINDERSLEY, SOUTHEAST TOWARDS SWIFT CURRENT, MOOSE JAW, REGINA, ESTEVAN AND BROADVIEW. CONDITIONS WILL BEGIN TO DETERIORATE QUICKLY WEDNESDAY MORNING AS ACCUMULATING SNOW OCCURS IN CONJUNCTION WITH STRENGTHENING WINDS. BLIZZARD CONDITIONS SHOULD BEGIN TO EASE THROUGH WEDNESDAY NIGHT.

TRAVEL WILL BE DANGEROUS AND LIKELY IMPOSSIBLE DUE TO NEAR-ZERO VISIBILITY. ROAD CLOSURES ARE POSSIBLE. BLIZZARD WARNINGS ARE ISSUED WHEN NEAR-ZERO VISIBILITY IN BLOWING SNOW IS EXPECTED. PLEASE CONTINUE TO MONITOR ALERTS AND FORECASTS ISSUED BY ENVIRONMENT CANADA. TO REPORT SEVERE WEATHER, SEND AN EMAIL TO SKSTORM@EC.GC.CA, CALL 1-800-239-0484 OR POST REPORTS ON X USING #SKSTORM. FOR MORE INFORMATION ABOUT THE ALERTING PROGRAM, PLEASE VISIT: HTTPS://WWW.CANADA.CA/EN/SERVICES/ENVIRONMENT/WEATHER/SEVEREWEATHER/WEATHER-ALERTS/COLOUR-CODED-ALERTS.

    








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