SHARE ON: |
| |
| |
 |
 |
|
|
On Monday (May 3), Apple faces one of its most serious legal threats in recent years: A trial that threatens to upend its iron control over its app store, which brings in billions of dollars each year while feeding more than 1.6 billion iPhones, iPads, and other devices.
The federal court case is being brought by Epic Games, maker of the popular video game Fortnite. Epic wants to topple the so-called “walled garden” of the app store, which Apple started building 13 years ago as part of a strategy masterminded by co-founder Steve Jobs.
Epic charges that Apple has transformed a once-tiny digital storefront into an illegal monopoly that squeezes mobile apps for a significant slice of their earnings. Apple takes a commission of 15 to 30 on purchases made within apps, including everything from digital items in games to subscriptions. Apple denies Epic’s claims.
Apple’s highly successful formula has helped turn the iPhone maker into one of the world’s most profitable companies, one with a market value that now tops 2.2 trillion.
Privately held Epic is puny by comparison, with an estimated market value of 30 billion. Its aspirations to get bigger hinge in part on its plan to offer an alternative app store on the iPhone. The North Carolina company also wants to break free of Apple’s commissions. Epic says it forked over hundreds of millions of dollars to Apple before it expelled Fortnite from its app store last August, after Epic added a payment system that bypassed Apple.
Epic then sued Apple, prompting a courtroom drama that could shed new light on Apple’s management of its app store. Both Apple CEO Tim Cook and Epic CEO Tim Sweeney will testify in a Oakland, California federal courtroom that will be set up to allow for social distancing and will require masks at all times.
Neither side wanted a jury trial, leaving the decision to U.S. District Judge Yvonne Gonzalez Rogers, who already seems to know her ruling will probably be appealed, given the stakes in the case.
Much of the evidence will revolve around arcane but crucial arguments about market definitions.
Epic contends the iPhone has become so ingrained in society that the device and its ecosystem have turned into a monopoly Apple can exploit to unfairly enrich itself and thwart competition.
Apple claims it faces significant competition from various alternatives to video games on iPhones. For instance, it points out that about 2 billion other smartphones don’t run iPhone software or work with its app store — primarily those relying on Google’s Android system. Epic has filed a separate case against Google, accusing it of illegally gouging apps through its own app store for Android devices.
Apple will also depict Epic as a desperate company hungry for sources of revenue beyond the aging Fortnite. It claims Epic merely wants to freeload off an iPhone ecosystem in which Apple has invested more than 100 billion over the past 15 years.
Estimates of Apple’s app store revenue range from 15 billion to 18 billion annually. Apple disputes those estimates, although it hasn’t publicly disclosed its own figures. Instead, it has emphasized that it doesn’t collect a cent from 85 of the apps in its store.
The commissions it pockets, Apple says, are a reasonable way for the company to recoup its investment while financing an app review process it calls essential to preserving the security of apps and their users. About 40 of the roughly 100,000 apps submitted for review each week are rejected for some sort of problem, according to Kyle Andeer, Apple’s chief compliance officer.
Epic will try to prove that Apple uses the security issue to disguise its true motivation — maintaining a monopoly that wrings more profits from app makers who can’t afford not to be available on the iPhone.
But the smaller company may face an uphill battle. Last fall, the judge expressed some skepticism in court before denying Epic’s request to reinstate Fortnite on Apple’s app store pending the outcome of the trial. At that time, Gonzalez Rogers asserted that Epic’s claims were “at the frontier edges of antitrust law.”
The trial is expected to last most of May, with a decision to come in the ensuing weeks.
|
 |
|
 |
|
 |
|
 |
10 pm |
| 17 ℃ |
| OVERCAST CLOUDS |
WIND: ESE 12 KM/H
GUSTING TO 16 KM/H |
|
|
|
11 pm |
| 17 ℃ |
| OVERCAST CLOUDS |
WIND: ESE 13 KM/H
GUSTING TO 19 KM/H |
|
|
|
12 am |
| 17 ℃ |
| OVERCAST CLOUDS |
WIND: ESE 13 KM/H
GUSTING TO 24 KM/H |
|
|
|
1 am |
| 16 ℃ |
| OVERCAST CLOUDS |
WIND: SE 14 KM/H
GUSTING TO 29 KM/H |
|
|
|
2 am |
| 16 ℃ |
| OVERCAST CLOUDS |
WIND: SE 14 KM/H
GUSTING TO 32 KM/H |
|
|
|
3 am |
| 16 ℃ |
| OVERCAST CLOUDS |
WIND: SE 14 KM/H
GUSTING TO 34 KM/H |
|
|
|
4 am |
| 15 ℃ |
| BROKEN CLOUDS |
WIND: ESE 15 KM/H
GUSTING TO 35 KM/H |
|
|
|
5 am |
| 15 ℃ |
| BROKEN CLOUDS |
WIND: ESE 16 KM/H
GUSTING TO 38 KM/H |
|
|
|
 |
TODAY |
HIGH OF 25 ℃
LOW OF 10 ℃ |
| CLEAR SKY |
|
|
 |
WEDNESDAY |
HIGH OF 28 ℃
LOW OF 14 ℃ |
| SCATTERED CLOUDS |
|
|
 |
THURSDAY |
HIGH OF 27 ℃
LOW OF 15 ℃ |
| MODERATE RAIN |
|
|
 |
FRIDAY |
HIGH OF 32 ℃
LOW OF 17 ℃ |
| FEW CLOUDS |
|
|
|
SATURDAY |
HIGH OF 26 ℃
LOW OF 17 ℃ |
| FEW CLOUDS |
|
|
|
SUNDAY |
HIGH OF 22 ℃
LOW OF 14 ℃ |
| LIGHT RAIN |
|
|
|
MONDAY |
HIGH OF 16 ℃
LOW OF 10 ℃ |
| LIGHT RAIN |
|
|
|
TUESDAY |
HIGH OF 12 ℃
LOW OF 9 ℃ |
| MODERATE RAIN |
|
|
|
|
|
 |
 |
|
| Buy One Get One 50% Off On BURST Oral Probiotics! |
| |
| Buy one Oral Probiotic, get a second for 50% off. Mix and match allowed. Adult Oral Probiotics includes one packet of Teeth Whitening Breath Strips plus one refillable Floss... |
| |
| Kids Oral Probiotics includes one packet of Kids Flossables. Mix and match allowed. |
|
 |
|
 |
|
|
 |
 |
LOVERBOY
TURN ME LOOSE
10:29 PM |
|
 |
FALLING IN REVERSE
ALL MY WOMEN
10:26 PM |
|
 |
HINDER
SAVE ME
10:23 PM |
|
 |
MOTLEY CRUE
THE ANIMAL IN ME
10:19 PM |
|
 |
AD INFINITUM
FOLLOW ME DOWN
10:13 PM |
|
 |
FAME ON FIRE
LOST IN DOUBT
10:11 PM |
|
 |
AMERICAN SIN
MISSIONARY MAN
10:07 PM |
|
 |
VOLBEAT
LONESOME RIDER
10:03 PM |
|
 |
GHOST
UMBRA
09:57 PM |
|
 |
BUCKCHERRY
ROAR LIKE THUNDER
09:54 PM |
|
 
 |
